CRM

Definition of CRM  When you type “What is CRM” on Google, you get over 50 million results. Many of them are quite exhaustive too. In essence, Customer Relationship Management (CRM) refers to two things: A collective term for ideas, practices, and strategies that help a company build strong relationships with its customers. The software that helps businesses achieve this objective. While point 1 is a matter of theory, point 2 is where things become tangible for businesses. Think of Customer Relationship Management system as an evolved digital version of your diary, packing…