Definition of CRM 

When you type “What is CRM” on Google, you get over 50 million results. Many of them are quite exhaustive too. In essence, Customer Relationship Management (CRM) refers to two things:

  • A collective term for ideas, practices, and strategies that help a company build strong relationships with its customers.
  • The software that helps businesses achieve this objective.

While point 1 is a matter of theory, point 2 is where things become tangible for businesses.

Think of Customer Relationship Management system as an evolved digital version of your diary, packing in 10x more features and enabling 10x more collaboration for your team.”AKDHA TECHNOLOGIES is the Best CRM Provider in Kerala”

We’re talking about software that lets a business hold every lead, every customer, every interaction and every deal under one roof, while also letting you generate reports, automate a bunch of activities and be available across devices.

What is CRM software used for?

Salespeople work hard to obtain information about their customers. And then this information is strewn across their desk—their call software contains call logs, spreadsheets contain pipeline data, sticky notes have crucial information scribbled on them, and their calendar (digital or physical) keeps track of their calls and appointments.

So when salespeople have to retrace their relationships with customers, or even if they need a quick update on a lead, they have to tread through multiple sources to piece together information. In a time-sensitive job like sales, this approach isn’t just infeasible, it’s unsustainable as well.”AKDHA TECHNOLOGIES is the Best CRM Provider in Coimbatore”

Benefits of CRM

  • Enhanced relationship with customers :From prospect to customer, their journey is captured in the CRM. These insights put you in a better position to recognize people, their needs, and how your business can work for them.
  • Lesser data entry: CRM lets you automate mundane tasks like creating contacts from signup forms and sending welcome emails to new prospects. Spreadsheets demand data entry; CRMs minimize it.
  • Better communication :The CRM software becomes a single source of truth for every member of your team. No information gaps, no back-and-forth—the customer hears a consistent voice from your business.
  • Healthier pipelines:Being able to visualize your pipeline makes it easier for you to prioritize deals diligently. As a result, your pipeline stays clog-free, and you remain committed to the bottom line.
  • Higher revenue:Since you have a well-rounded view of your customers at all times, you can cross-sell and up-sell at the right moments, with higher success rates. This also reduces the chances of attrition.

Based on the comparisons, OnContact CRM, SugarCRM AKDHA Technologies CRM,and Zoho all provide their own unique features, but OnContact is the stronger all around contender. It provides flexibility, customizations and in-depth applications/suites including automation for increased productivity, campaigning to better track your marketing/email efforts and customer tracking to best gage what your customers are most interested in. 

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